Tom Ford’s Exclusive London Scent; Becks Shirtless in New Fragrance Ad; Beards on the Decline; and More

To celebrate the opening of his first U.K. store, Tom Ford created a new fragrance called Private Blend London, which will be sold exclusively at the 8,000-square-foot flagship for the next six months. According to the company, the scent captures the city’s “unique dynamic between elegant, urbane composure—and sometimes scandalous carnal amusements” with notes of pepper, saffron, coriander, cumin, and coffee. Sounds delicious.

Speaking of hot men and fragrances…yesterday afternoon, David Beckham leaked the new commercial for his David Beckham Classic fragrance on Facebook shortly before it posted on YouTube.There is plenty of gratuitous shirtlessness in the ad, which features Becks changing from a casual jeans and a T-shirt into a snazzy tux. Toward the end, the tailor asks, “Can I be of further assistance, sir?” Beckham’s response (as the camera pans to the glass bottle): “I have all I need.”